Derry Halloween is excited to unveil a cutting-edge digital transformation ahead of this year’s spooktacular festival, giving visitors an unforgettable experience both on and offline.
Partnering with Belfast-based digital agency ProfileTree, the festival has announced an exciting two-year sponsorship that will enhance and elevate the overall festival offering.
Launching this week, ProfileTree has created a brand-new, mobile-optimised website that’s ready and waiting to welcome ghouls, goblins, and thrill-seekers from around the globe. Designed to reflect the scale and spirit of the festival, the new site offers visitors a captivating way to plan their visit, explore eerie events, and dive into the magic of Samhain—from anywhere in the world. The website aims to offer engaging content to international and local audiences, strengthening Derry Halloween’s hold over the number one Halloween destination.
Jennie Peoples, Marketing Manager at Derry City and Strabane District Council, said this strategic partnership was a game-changer for the festival.
“With ProfileTree’s digital wizardry, we’ve created a platform that matches the imagination and creativity of the festival itself. Halloween in Derry gets bigger every year, and this new site ensures visitors have the best possible experience both online and on the ground. Whether you’re planning your trip or using it in real-time during the event, the website is built to help you make the most of your journey to the Home of Halloween.”
Ciaran Connolly, Founder of ProfileTree, added: “We’re proud to support such an iconic and culturally rich festival. Derry Halloween is a true global phenomenon—steeped in ancient tradition and brimming with contemporary magic—and we’re thrilled to help share that experience with the world.”
Founded in 2011, ProfileTree Web Design and Digital Marketing has built a reputation for innovation and expertise, becoming a trusted leader in delivering high-impact solutions across web design, content strategy, AI Implementation and digital marketing.
The demand for a new and improved website was evident with over 333,000 new users from around the world engaging with the original Derry Halloween website in 2024, reflecting the festival’s global appeal and growing digital footprint. The festival’s online presence extended internationally, with visitors from over 90,000 users in Ireland, 225,000 in the UK, and 24,000 from the US engaging with the site throughout the year.
The already-existing website attracted a total of 497,000 page views with the homepage alone drawing more than 209,000 views, showing strong interest in the festival’s core offering. Key landing pages such as “What’s On,” “Carnival Parade,” and “Tickets” drew tens of thousands of views, evidence that users relied heavily on the site to plan their visit.
Rooted in Samhain traditions that stretch back for thousands of years, Derry Halloween blends ancient folklore with modern-day spectacle and immersive storytelling, all wrapped in the city’s famous warmth and wicked sense of humour.
The world-renowned Derry Halloween celebrations will take over the city once again from October 28th until October 31st, with a packed programme of fun events and activities for all ages, not forgetting the dazzling Halloween Carnival Parade and fireworks over the Foyle on Halloween night.
With more than 120,000 visitors haunting the city each year, this year’s festival promises even more surprises in the mix. And now, the new digital platform makes it easier than ever to discover what’s happening, where to go, and how to make the most of your experience.
Derry Halloween is delivered by Derry City and Strabane District Council and funded by Tourism Northern Ireland and The Executive Office.
Plan your spooky escape now at www.derryhalloween.com you dare!
Website Developed by Profile Tree
